Imagine we're living in the future, say in the year 2030, in a time of well-being. Humanity enjoys a good life beyond economic growth. Let's look back at the last few decades.
Christine Bauhardt, Professor of Gender and Globalization, Humboldt-Universität zu Berlin
In what respect did society depend on growth?
Economic growth at that time was fostered by the demand for conspicuous consumer goods, e.g. cars and clothes. The German car manufacturing was the leading sector for expensive and petrol consuming vehicles. They were bought by affluent male car drivers wanting to display wealth and power. The demand for clothes, either cheap or expensive, was driven by the fashion industry and ideas about female beauty and attractiveness.
What obstacles impeded a turning away from economic growth?
Turning away from economic growth would have meant dealing with projections about social gender norms and gendered desires. Consumer goods do not only satisfy basic needs. They very often compensate for hidden psychic impulses. Therefore, appeals to less, but more deliberate consumption often remain vain.
How did your actions contribute to a society beyond growth?
I have always been leading a hedonistic lifestyle. Everyday, I chose which mode of transportation met best my travel needs and provided me with most pleasure. In the sunshine I cycled to my workplace, in the rain I travelled by public transport using the time to read the newspaper. I have ever been passionate about good food and I love cooking so I have been shopping at my local farmer’s market as often as possible. Time affluence has always been of great value to me.
From your point of view, what does well-being imply in a society that consciously chose low production and consumption levels?
Well-being in this sense would imply for me satisfying and reliable social relations. In a society in which commodities are less available by financial means, economic and social security depends largely on the individual capacity to construct and maintain personal relationships. This is time-consuming and can comprise power relations. In the current debate, I think, these aspects are not enough reflected on.
Which signs for a world beyond growth did you already notice in 2013?
In 2013, the financial crisis was the most obvious sign that economic growth serves the mighty and wealthy and disempowers the majority of people. A world beyond growth in 2013 looked more like a dystopia of inequality and injustice than a happy and socially rich degrowth society. Economic degrowth had to be coupled with political democracy in order to develop a new vision of prosperity.
Hintergrund // Background
Das Projekt Stream towards Degrowth stellt Debatten und Akteure einer sozial-ökologischen Transformation vor. Im Vorfeld der 4. Internationalen Degrowth-Konferenz soll so die Wachstumskritik als wichtige Dimension des Nachhaltigkeitsdiskurses gestärkt und die Bandbreite der Auseinandersetzung aufgezeigt werden. Die hier veröffentlichten Interviews entstehen im Rahmen der gemeinsamen Reihe „Wege in eine ökologisch und sozial gerechte Gesellschaft“ von Friedrich-Ebert-Stiftung, Urania und der 4. Internationalen Degrowth-Konferenz.
// In the run-up to the Fourth International Degrowth Conference 2014, the project Stream towards Degrowth gives an overview of approaches around the topic of degrowth and provides information about events, activities, stakeholders and debates. The interviews published here are conducted in the context of the joint series “Pathways towards a socially and ecologically just society” by Friedrich-Ebert-Stiftung, Urania and the Fourth International Degrowth Conference 2014.